Joining the real estate industry is exciting; the flexibility, the big potential paydays, the dream of working for yourself. But here’s the uncomfortable truth:

Most new agents fail.

Why? Because they make one critical mistake:
They spend more time in front of their screen than they do in front of people.

At FastForward Movement LA, we’ve coached hundreds of agents and, the pattern is always the same. The agents who grow the fastest are the ones who talk to people. The ones who listen. The ones who know that lead generation isn’t a side project -  it’s the project.

If you're just getting started (or even if you're feeling stuck), here are the top 4 mistakes new agents make and how to avoid them:

1. Waiting for business to come to you

It doesn’t. Ever.

If you want to consistently grow, you need to treat lead generation like a non-negotiable daily habit,  just like brushing your teeth. Block the time. Practice your scripts. Call your sphere. Knock doors. Follow up.

Business rewards the agent who shows up every day.

2. Talking too much, asking too little

You don’t get paid to sound smart. You get paid to listen well.

New agents often make the mistake of trying to “sell” by talking nonstop. But true sales professionals ask great questions, build trust, and listen for motivation. People will tell you exactly how to help them if you give them space to talk.

3. Getting complacent after one win

One big listing doesn’t mean you’ve arrived.

Did you set a great appointment? Got a signed listing? Closed a deal? Celebrate it and get back to work.

At FastForward Movement LA, we call this keeping your emotions “between the lines.” Stay level. Success is a rhythm, not a spike.

4. Not treating it like a real business

Real estate isn’t just a job, it’s your business. And if you don’t treat it like one, it won’t pay you like one.

That means showing up on time. Dressing the part. Doing the follow-up. Telling the truth. Staying organized. Being accountable, even when no one’s watching.

Here’s the good news: You don’t have to do it alone.

FastForward Movement LA is built for agents who want to grow faster, smarter, and with the right people by their side. We’re a community of top performers who train together, share playbooks, and hold each other to a higher standard.

If you're serious about this business and want to build a lasting career with the support of a proven team, we’d love to meet you.

Let’s get to work.
fastforwardmovementla.com